The parameters we're usually using don't apply to him because one of his primary selling points is personality and, yes, charisma. He was in Home Alone, you don't need a better campaign than that. People don't feel patrinized by him and he knows where to aim to hit that weak spot which makes them susceptible to demagogues. And even more important, many don't really care about his ideas, they want to be him: the golden escalator, the trophy wife, a private golf club and hanging out with the jet set. He's serving what Hollywood tells you is an aspiring life, minus the political correctness. I'm a Bernie bro, but I'm not an idiot when it comes to Trump either.