Maybe people are just sick and tired of having to tiptoe around labels and apologizing for perceived microagression which is nothing but an excuse for oversensitive spoiled brats when they don't get their way. Don't even get me started about that thing when everyone in presence has to announce their pronoun. We're not in kindergarden. Why not just give up on labels altogether? No need to be anything anymore. I'll identify as "cancel", it sems that identity crusaders are doing a lot of work to grow that particular social bracket.